Ford is developing a new affordable midsize electric pickup truck for launch in 2027, built on a revolutionary Universal EV Platform at its Louisville Assembly Plant in Kentucky. Targeting a $30,000 starting price, this four-door crew cab RWD truck promises Mustang EcoBoost acceleration (0-60 mph ~5.6 sec), more passenger space than a Toyota RAV4 (plus frunk/bed), and simplified manufacturing with 20% fewer parts for faster production.
Design and Platform
The truck features a streamlined, aerodynamic silhouette with a steeply raked windshield, flowing roofline, widened fenders, and aero-optimized lighting/headlamp bucks from clay models. RWD layout prioritizes efficiency/cost; lockable bed and modular frunk enhance utility. The platform supports trucks/SUVs/vans with a “production tree” process (parallel assembly branches converging late).
Powertrain and Performance
Battery assembly in U.S. (likely LFP for affordability); exact range unconfirmed but optimized for real-world use. Instant EV torque matches Mustang EcoBoost pace; low center of gravity aids handling. OTA updates keep features current. Simplified BlueCruise hands-free highway driving standard.
Interior and Features
Roomier than RAV4 with frunk/bed versatility for gear/tools. Tech-forward cabin includes large infotainment, connectivity, and family-friendly space. ~4,000 new jobs from $5B investment.
Production and Pricing
Production starts 2026 at Louisville; sales 2027. Base ~$30,000 positions it against Hyundai Santa Cruz EV/Toyota Tacoma EV. Rivals Ranger in size/utility at lower cost.
Key Expectations
| Feature | Details |
|---|---|
| Price | ~$30,000 base |
| 0-60 mph | Mustang EcoBoost pace |
| Space | >RAV4 + frunk/lockable bed |
| Drive | RWD EV |
| Launch | 2027 sales |
SOURCE
FAQs
Q1: When does Ford’s midsize EV truck arrive?
Production 2026; on sale 2027.
Q2: What’s the starting price?
Targeted at $30,000.
Q3: Is it Ranger-sized?
Yes, midsize four-door crew cab.
